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NEW ARRIVALS

NEW Shelby Strap - Our highest quality strap to date. Extremely aesthetic and good looking. [ illustrations of strap below]

NEW Full leather strap - Highest quality leather from France at a extremely affordable price.

NEW Nato straps and Nautical straps - glance through our collection to see what's new!

ELASTICO

Shelby Strap

Nautical Adjustment

SKX007 Curved End strap

Rubber Strap

Full-Grain Epsom Leather

Signature Nato Straps

Stealth Hardware

Bond Series

SPACEACAD

Zig-Zag Adjustment

Mafia Vintage Inspired

The Finest Material

Luff was founded with a clear objective: to offer unique, perfect-fitting, quality watchstraps. Each strap crafted with care and with the best material available.

THE BEST ELASTIC STRAPS IN THE MARKET

Our Gallery

Unique-Engineering

Our straps are uniquely engineered. Each strap is designed to give the best overall aesthetics and functionality, giving you maximum comfort and still look good at the same time.