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The Finest Material

Luff was founded with a clear objective: to offer unique, perfect-fitting, quality watchstraps. Each strap crafted with care and with the best material available.

Lastest News

Extremely unique new colored Elastico available, Made in Singapore.

While stocks last!

Nautical Adjustment

ELASTICO

LuxNato SeatBelt

Mafia Vintage Inspired

Leather Strap

G SHOCK accessories

Premium Nato Straps

The Perfect Gift

Looking for something for someone special or even for yourself? Our Straps are the perfect idea!

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Unique-Engineering

Our straps are uniquely engineered. Each strap is designed to give the best overall aesthetics and functionality, giving you maximum comfort and still look good at the same time.

THE BEST ELASTIC STRAPS IN THE MARKET