NEW ARRIVALS

NEW Shelby Strap - Our highest quality strap to date. Extremely aesthetic and good looking. [ illustrations of strap below]

NEW Full leather strap - Highest quality leather from France at a extremely affordable price.

NEW Nato straps and Nautical straps - glance through our collection to see what's new!

Collection list

ELASTICO

Signature Nato Straps

Shelby Strap

Nautical Adjustment

Mafia Vintage Inspired

Rubber Strap

Leather Straps

Zig-Zag Adjustment

SKX007 Curved End strap

Stealth Hardware

SPACEACAD

Bond Series

The Finest Material

Luff was founded with a clear objective: to offer unique, perfect-fitting, quality watchstraps. Each strap crafted with care and with the best material available.

Best Nylon Used

Well-Thought Packaging

Attention to Details

THE BEST ELASTIC STRAPS IN THE MARKET

Our Gallery

Unique-Engineering

Our straps are uniquely engineered. Each strap is designed to give the best overall aesthetics and functionality, giving you maximum comfort and still look good at the same time.